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Services: Blog
Promotion
Got some spare time on
your hands? We didn't think so.
Publishers and book publicists keep telling you to
blog, and you know it's a good idea. You have plenty to
say, and you know intuitively that your blog would
provide another source of hooks for the media and expand
the PR potential of your book. But your publisher and
your book publicist tell you that it's up to you to
promote your blog, and you don't have the time for
that.
You need a PR firm that can think outside the
blog. You need an expert who can leverage your blog
entries and turn them into viral marketing
opportunities.
At S. J. Miller Communications, we saw the PR
potential of a client's blog entry during election
time. We submitted it to online and traditional
media outlets, and the effects were nearly
instanteous. Within a week, our client's blog
entry was reprinted by daily newspapers including
the Chicago Tribune, the Allentown Morning
Call, and the Los Angeles Daily News.
Even better, a New York Times blog called
Campaign Stops ran the piece. Within a few days, a link
to that New York Times blog entry appeared in:
Politico's blog, The Atlantic's blog,
New York Magazine's Web site, and a
Los Angeles Times blog. In fact, when we Googled
our cilent's blog entry, we ultimately
spotted hundreds of links that led to it.
That inspired us to create a press release
touting the success of that client's blog entry.
We published the press release all over the Web,
including Google News and Yahoo News. By that time,
hundreds of thousands -- or perhaps millions -- of
potential buyers had read our client's blog entry and
were led directly to his Web site, his blog, and his
book.
That could happen for you. But writing your blog
isn't enough, and hearing "it's your responsibility to
promote your blog" won't make it happen, either.
We can.
We'll promote your blog because, if you're going to
spend your time writing and maintaining your blog, you
need a specialist to help you maximize the PR potential
of your work. That's where S. J. Miller Communications
comes in. Call 781-986-0732 for more information, or
email us at sjmiller@bookpr.com.
Sold on blogging, but can't find enough ours in the
day to do it? Ask us about our ghost
blogging services.
S. J. Miller Communications | P.O. Box
834 | Randolph, MA 02368-0834
E-mail:
staceyjmiller@bookpr.com | 781-986-0732
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