Publishers and book publicists keep telling you to blog, and you know it's a good idea. You have plenty to say, and you know intuitively that your blog would provide another source of hooks for the media and expand the PR potential of your book. But your publisher and your book publicist tell you that it's up to you to promote your blog, and you don't have the time for that.

You need a PR firm that can think outside the blog. You need an expert who can leverage your blog entries and turn them into viral marketing opportunities.

At S. J. Miller Communications, we saw the PR potential of a client's blog entry during election time. We submitted it to online and traditional media outlets, and the effects were nearly instanteous. Within a week, our client's blog entry was reprinted by daily newspapers including the Chicago Tribune, the Allentown Morning Call, and the Los Angeles Daily News.

Even better, a New York Times blog called Campaign Stops ran the piece. Within a few days, a link to that New York Times blog entry appeared in: Politico's blog, The Atlantic's blog, New York Magazine's Web site, and a Los Angeles Times blog. In fact, when we Googled our cilent's blog entry, we ultimately spotted hundreds of links that led to it.

That inspired us to create a press release touting the success of that client's blog entry. We published the press release all over the Web, including Google News and Yahoo News. By that time, hundreds of thousands -- or perhaps millions -- of potential buyers had read our client's blog entry and were led directly to his Web site, his blog, and his book.

That could happen for you. But writing your blog isn't enough, and hearing "it's your responsibility to promote your blog" won't make it happen, either.

We can.

We'll promote your blog because, if you're going to spend your time writing and maintaining your blog, you need a specialist to help you maximize the PR potential of your work. That's where S. J. Miller Communications comes in. Call 781-986-0732 for more information, or email us at sjmiller@bookpr.com.