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Blogs as Book Promotion Tools.

If you can't get the New York Times to do a story about your book, perhaps you can get them to cpver your blog. Bogging is the book promotion technique that blogcritics.org recommends in this post titled, "New York Times Lists Blog Entries For Hugh Hewitt's Blog."

I haven't had extensive experience with blogging as it relates to book publicity -- yet -- but I will say that blogging is a good idea for authors. Why not give search engines another reason to pick up your name and the title of your book? And why not provide potential readers with additional reasons to buy your book? And, of course, why not let the media and bookstores find you (and your work) online as easily as possible?

If you're Hugh Hewitt, and you have millions of visitors to each of your blog entries, even better. But, for ordinary mortals, blogging still is a grear addition to having a book Web site. And the price (even when you include the time commitment involved) is right.

Comments

Dear Stacy,

Many thanks for mentioning Brown Books on your blog! Of note, due to the volume of work, or particular requests from authors, we at times bring in outside publicists to help on some projects. If you are willing and would like to provide more information we would be happy to include you in our contact list. Let me know your thoughts. Also, I'd be happy to send some of our recent titles to illustrate the quality of books we are publishing.
Best, Brian

Dear Brian,

Thanks for writing. I'd very much like to have more information about Brown Books. Do you have my snail-mail address?

Best,
Stacey

Wondered if this is the tool I need for my publicity?

Here's what I like best about blogs: they're free to experiment with, and we're all developing the medium together. How cool is it to be pioneers in the blogosphere?!!! Besides that, blogs are free (and amazingly easy) to try out at blogger.com. Note that I have a blog that mirrors this one at blogspot.com. I don't know how "kosher" it is to have mirror blogs, but I created the blogspot blog first (the price was right) and this one afterwards (the technology was made available to me through my Web host). I'm advising all authors to have blogs for their books because it certainly can't hurt, and the anecdotal evidence tells us that it can help books' visibility. Given that, why not try it?