Building and maintaining your social networks via Facebook and Twitter can feel like a good use of time for some authors. For others, it can be a time sink and a nuissance.

Fortunately, there's far more to online book promotion than social networking, and none of it involves connecting with old classmates, colleagues from long-forgotten jobs, distant relatives whose surnames sound only vaguely famliar, or the former playground bully. The other good news is that you can start to build online buzz and drive traffic to your web site right away. It's easier than ever before to let your target readers know about your offerings and to create an online platform to build your brand.

At S. J. Miller Communications, we can help:

Conceptualize and shape your content. We'll work together to frame your messages so they're web site- and blog-friendly, and so that they're optimized for search engines. You have the expertise. We can show you how to translate that into online visibility for results you'll see right away.

Target your pitches. We'll find the web sites, blogs, and media outlets whose audience is the same as the readers you want to reach. We connect you to those who can benefit from your offerings ... and we give your targeted audience a way to connect with you.

Time your online book promotion campaigns. We'll highlight the short lead-time online venues for times when you want your voice to be heard in response to a breaking news story or upcoming event, and we'll aim at the longer lead-time online outlets to match your production plans and professional schedule. 

Expand your online footprint. We'll drive traffic to your web site or blog, and we'll optimize your online content so your target readers can find you easily and effectively through the search engines they most often use.

Maintain your online presence. Because search engine optimization and online presence is dynamic, and others are always competing for top placement in Google, we'll provide you with ongoing book promotion support so that your target audience can continue to find you -- and so that your online presence stays current, positive, relevant, and updated.

If you've created a web site or blog in anticipation of your book's publication, then the time is right to launch an online book promotion campaign that will create immediate online buzz. We can create an online book promotion campaign designed to meet your needs right away and on an ongoing basis. Because, when you have something to say, you no longer have to wait. Your messages can be heard immediately and globally by your target audiences. 

S. J. Miller Communications | P.O. Box 834 | Randolph, MA 02368-0834
E-mail: staceyjmiller@bookpr.com | 781-986-0732