Services: Online PR
Traditional Book Promotion + Online Book Promotion = Total Book Promotion

At S. J. Miller Communications, no book promotion campaign is complete without an online book publicity effort to supplement our traditional PR efforts.
How It Works
We pitch your book online.

Email is rapidly replacing the telephone as many journalists' preferred method of communication. Our online book publicity tools include a proprietary—and ever growing—email database of top television, radio, newspaper, magazine, and new media contacts. To begin, we adapt your conventional media kit to create a powerful electronic pitch that journalists can easily scan. Then we email your story idea to hundreds of producers, hosts, and editors who welcome well-crafted electronic submissions. We also manually submit your story idea to selected national media outlets via their web sites. Finally, we follow up by arranging interviews or sending out materials that journalists request.

You reach hundreds of journalists inexpensively and efficiently to 1) increase the scope of your traditional campaign 2) provide an additional story angle and 3) offer your perspective on breaking news stories or current events/holidays to maximize your chances of broad coverage.

Online book promotion can extend the life of a book publicity campaign, too. You can begin online book promotion efforts before you have a finished copy of your book, and you can continue the online book promotion campaign to enhance your visibility even after you've exhausted the more traditional book promotion opportunities.

Web Site Promotion.

Secondly, we promote your book's Web site. We can help you optimize your Web site so for maximum visibility in search engines. In addition, we can publicize your Web site by helping you link to other online communities and by promoting it to the media. In short, we can show you how to create a book Web site to help build a community of potential book buyers, and how to let those potential book buyers know about your Web site.

Learn about our traditional book publicity services.

S. J. Miller Communications | P.O. Box 834 | Randolph, MA 02368-0834
E-mail: staceyjmiller@bookpr.com | 781-986-0732