What Is Your Book Publicist
|by Stacey J. Miller
The problem with so many book
promotion campaigns today is that they solely focus on
promoting your book.
Well, you ask,
isn't that why you're hiring a book publicist?
Until very recently, that
would have been true. It was sufficient to promote your
book then. But the book publishing industry
has changed, and authors' promotional needs have
Today, few books exist in a
vacuum. Most authors -- and perhaps you're one of them
-- routinely produce compelling blogs, book trailers,
podcasts, articles, Web sites, and other digital
offerings. Each of these creative endeavors presents
another opportunity to enhance your visibility, spread
your message, and help you build your readership.
That's why your book
publicist should incorporate all of your digital
offerings into your book promotion campaign -- not just
once, in your media kit, but on an ongoing basis. There
are promotional opportunities that are unique to each
type of digital product you create, and
you should pursue each of those possibilities
individually during your book promotion campaign.
But your publisher, and
your book publicist, may be unaware of that.
Authors' offerings aren't limited to
what they were five years ago, and book publicists
aren't limited to promoting authors the way they did
five years ago -- or even six months ago -- either.
You need a book publicist
Understands that promotion for
authors is no longer about stepping up to the table with
your money and rolling the dice only on garnering book
reviews and interviews.
Knows which author promotion tactics are
guaranteed to work.
Integrates search engine
optimization, tagging, landing pages, RSS feeds,
article and press release banks, backlinks, video
sharing sites, bookmarking, building community, and
social networking into your campaign, and creates a
cohesive plan for helping you build your brand both
online and in the bricks-and-mortar world.
Devises and deploys strategies that will
bring readers, buyers, clients, the media, and others to
you -- as they reaffirm your credibility, help you stay
ahead of the competition, and let you find out
the true meaning of the phrase "viral marketing."
You need a book publicist who
doesn't wait until galleys are available to pitch your
expertise, and who isn't finished with your promotion
campaign six months after your book's publication.
You need a book publicist who
understands that your book is only part of the big
Of course, book promotion
still means promoting books. But it also means promoting
everything an author produces, beyond books, using the
most cutting-edge strategies as well as the traditional
Youíve worked so hard to
write your book. Donít short-change your effort and
compromise your investment by missing out on
opportunities to rise above the noise. Ask how we can
Stacey J. Miller is a book promotion specialist
and founder of S. J. Miller Communications, an
independent book publicity firm. Visit her online at http://www.bookpr.com/.
S. J. Miller Communications | P.O. Box 834 |
Randolph, MA 02368-0834